TURKISH Marketer

New Values

Egypt

New Values is an Egyptian shareholding company established in 2017 and headquartered in Cairo’s Sheraton Heliopolis, acting as an engineering and agencies partner for leading global HVAC and MEP brands. The company blends product selection, application design, and technical support with agile supply to deliver reliable solutions for projects and facilities. Its portfolio spans high-efficiency ventilation fans, air filters, air curtains, sound attenuators, dampers, vibration isolation, and energy-recovery components. New Values aligns offerings with performance and sustainability goals, backing installations with after-sales service and spares to minimize downtime. In collaboration with manufacturers, it delivers modular, scalable architectures that uplift indoor air quality and energy efficiency. The guiding principle is to provide the right service at the right time and value, enabled by a seasoned consulting team. On this basis, the company positions itself as a trusted Egyptian gateway to international HVAC technologies.

First Mills

Saudi Arabia

Established in 2017 following the privatization of the General Food Security Authority (GFSA), First Mills Company stands as one of the cornerstones of Saudi Arabia’s strategic food security ecosystem. The company integrates innovation into its operations, producing premium-quality flour, feed, bran, and wheat derivatives that serve a wide range of industries and consumers. With four large-capacity mills strategically located in Jeddah, Qassim, Tabuk, and Al-Ahsa, First Mills ensures nationwide coverage and timely supply of essential food products. At First Mills, quality is the foundation of everything. Its ambition is to become the first choice for food and feed products not only in Saudi Arabia but also across the wider region. Mission: To be the reliable source of innovative, high-quality products in the food and feed sectors, fully committed to ensuring food availability and sustainability. Vision: To be the partner of choice in the food & feed sectors, recognized as a credible source of essential products for communities and markets across the region.

globrack

Egypt

GLOBRACK is an Egypt-based provider of warehouse storage and metal-forming solutions, delivering a full portfolio of pallet racking, lockers, wire products (stackable mesh boxes and containers), steel pallets, plastic bins, and steel structures for industrial and commercial spaces. The company follows an end-to-end model—consulting, design, fabrication, and installation—to optimize space utilization and streamline picking flows. Its systems are modular and scalable, enabling quick reconfiguration as operations expand or production lines change. Serving manufacturing, logistics, and retail, GLOBRACK emphasizes durability with heavy-duty components and powder-coat finishes for long service life. Through its sister linkage with EgyBuildings, it can complement storage projects with structural steel works when required. Headquartered in Nasr City, Cairo, the team handles site surveys, layouts, commissioning, and training to ensure smooth adoption. The portfolio also includes innovative wire-product variants and new models aimed at safer, more organized warehouses. Altogether, GLOBRACK positions itself as a reliable partner that boosts inventory efficiency and lowers total cost of ownership across the lifecycle.

ARABIAN MAIZE Company

Saudi Arabia

The idea of establishing Arabian Maize Company began in 2014 through several workshops aimed at identifying high-demand products essential to multiple industries. After thorough feasibility studies and strategic planning, the idea was transformed into reality. By 2016, contracts were signed with specialized companies to design the factory, supply advanced equipment, and oversee operations, paving the way for a modern production facility. Today, Arabian Maize Company focuses on providing high-quality starch and glucose products, contributing to food, pharmaceutical, and industrial sectors across the region. Mission: – Deliver superior quality products. – Provide professional services that exceed customer expectations. – Continuously review and improve services by attentively listening to customer feedback. Vision: To be the regional leader in the starch and glucose industry by upholding the highest standards of quality and food safety.

National Aquaculture Group | NAQUA

Saudi Arabia

The National Aquaculture Group (NAQUA) began its journey in 1982, marking a turning point in Saudi Arabia’s history as the Kingdom became a recognized global seafood producer. Strategically located on the Red Sea coast, 180 km south of Jeddah, NAQUA today operates as one of the largest fully integrated marine farms in the world. With a total investment exceeding 4 billion SAR, NAQUA specializes in shrimp and fish farming, producing nearly 100,000 tonnes of marine products annually. Over 4,000 employees from 32 different countries work together under environmentally sustainable practices, ensuring the preservation of the natural ecosystem. Its products, including shrimp, fish, and sea cucumber, are exported to 32 countries worldwide, such as Japan, Korea, China, Australia, the United States, several European nations, and Arab markets. Locally, NAQUA products are widely available through major retailers across Saudi Arabia. Mission: To provide high-quality, nutritious seafood products that positively impact consumer health. Vision: To be a global leader and the preferred supplier of marine products, enhancing food security and contributing to the Kingdom’s economy. Values: Responsibility – Sustainability – Environmental Awareness – Excellence – Reliability.

Fourth Milling Company

Saudi Arabia

Fourth Mills Company (MC4) is a pioneering Saudi enterprise committed to strengthening national food security and enhancing local content. The company produces high-quality wheat and grain-based products, proudly manufactured by Saudi hands, to provide better living standards for the community. Guided by the Kingdom’s Vision 2030, MC4 aligns its operations with the nation’s economic and developmental growth, ensuring readiness to meet evolving consumer needs. Its success is powered by innovation, research, and the dedication of its skilled workforce. Over the years, the company has achieved remarkable milestones, becoming the first Saudi milling company to earn prestigious certifications such as ISO/IES17025, FSSC 22000, and HALAL/SFDA. These achievements highlight its commitment to quality, safety, and operational excellence. Mission: To achieve a better life for the community by consistently providing nutritious wheat products rich in vitamins and minerals, contributing to food security and sustainability. Vision: To be the first and most trusted choice for essential food products for humans and animals. Values: Social Responsibility – Sustainability – Research & Development – Innovation – Food Security.

Tanmiah Food Company

Saudi Arabia

Tanmiah is one of Saudi Arabia’s leading food production companies, known for raising chickens in a cageless environment, corn-fed daily, and naturally grown without hormones. With a strong commitment to animal welfare and veterinary care, Tanmiah ensures customers receive only premium, juicy, and tender chicken products under its quality guarantee. In line with its growth strategy, Tanmiah has signed a master franchise and development agreement with POPEYES®, one of the world’s top chicken quick-service restaurants. This partnership will expand POPEYES®’s footprint in Saudi Arabia with new restaurant openings in the coming years, combining Tanmiah’s expertise in quality food production with customer-focused franchising. Vision: To become the number one global halal sustainable healthy protein company by 2030. Mission: To focus on delivering high-quality products and services, supported by international expertise, ensuring the highest levels of customer satisfaction. Values: Integrity, Forward Thinking, Respect, Passion, and Teamwork.

ARASCO

Saudi Arabia

The Arabian Agricultural Services Company (ARASCO) is one of Saudi Arabia’s leading food security enterprises. Headquartered in Riyadh, ARASCO operates factories in Riyadh, Kharj, and Dammam, and employs nearly 3,000 people. It is a closed joint-stock company owned by Saudi shareholders, working as a fully integrated feed-to-food enterprise. Starting with modest operations that supported Saudi Arabia’s wheat sector, ARASCO has steadily expanded its business activities and built a strong reputation in the market. Today, ARASCO is recognized as one of the largest animal feed producers in the Middle East, producing around four million tons of fodder annually, while playing a key role in supporting food security and sustainability. Mission: To support food security in a sustainable way within the Kingdom of Saudi Arabia and the Middle East, contributing to environmental preservation and high-quality food production for both humans and livestock.

Evostel (Previously AQESA)

Saudi Arabia

Evostel is a leading technology solutions provider headquartered in Saudi Arabia. The company specializes in electrical supplies, control and automation systems, aviation and runway lighting, airport technologies, digital infrastructure, and IoT solutions for a variety of industries. Formerly known as AQESA, the company has rebranded to Evostel, retaining its core motto “Experience Delivers Solutions.” With over 47 years of experience, a team of over 120 experts, and 138 completed projects, Evostel serves the energy, infrastructure, aviation, and technology sectors. Its service portfolio includes automation, control systems, HVAC & mechanical solutions, airport lighting, and comprehensive electrical services. Evostel is committed to digitalization, sustainability, and localization. The company is also expanding into the electric vehicle (EV) charging market. Mission: To forge exceptional strategic partnerships and become the preferred partner through excellence in services and products. Vision: To be a leading provider of end-to-end electrical and automation solutions, driving efficiency, value, and localization in critical sectors of the Kingdom’s economy.

ICON MEP Solutions

Egypt

I-CON is the first local one-stop destination for Mechanical, Electrical, and Plumbing (MEP) systems, HVAC solutions, and smart home automation. We provide comprehensive services that cover design, supply, installation, testing, and commissioning, ensuring smooth project delivery at the highest standards. Over the years, we have built a strong reputation and trusted partnerships with consultants and clients, enabling us to transition projects from design to execution with efficiency and precision. Our integrated approach eliminates the hassle of third-party coordination, saving time and cost while ensuring quality. Our Work Process: First Fix: Electrical and ICT cabling, hot & cold water distribution, HVAC ducting and systems. Finishing: Final installation of appliances, AC systems, sanitaryware, radiators, testing, and commissioning. Mission: To maximize energy-saving impact by providing the best-value MEP services in the construction industry while adhering strictly to safety regulations. Vision: To be the leading provider of Smart MEP Solutions, delivering world-class quality and transparent services.

Companies

Filters

New Values

First Mills

globrack

ARABIAN MAIZE Company

National Aquaculture Group | NAQUA

Fourth Milling Company

Tanmiah Food Company

ARASCO

Evostel (Previously AQESA)

ICON MEP Solutions