Türkiye

Our company, affiliated with the ELGİNKAN Group, has been producing ceramic sanitaryware under the SEREL brand for over 30 years. SEREL is one of the leading brands in global markets, offering products that prioritize savings, health, aesthetics, and comfort, built on years of experience and a professional management approach without compromising on quality.

SEREL adopts a meticulous, innovative, and pioneering approach to product development. It carefully considers all aspects of user needs and brings unique designs to life.

Our Mission
To become a leading, innovative, and progressive institution in our sector with high product and service quality, within the framework of the Elginkan Community's goals and principles, with the philosophy of "Together for Years."

Our Vision
To become a globally leading brand and an everlasting institution in the production of ceramic sanitaryware.

With its wide product range, SEREL is among the first brands to be supported by Turquality, the world’s only state-backed brand support program.

SEREL aims to reduce the overuse of the world's valuable and limited resources by providing water- and energy-saving, human- and eco-friendly products. The company has been awarded the globally recognized “Type III Environmental Product Declaration” by the German Institute for Building and Environment (IBU).

SEREL continues its operations by implementing the following standards:
TS EN ISO 9001 (Quality Management System)
TS EN ISO 14001 (Environmental Management System)
TS ISO 45001 (Occupational Health and Safety)
TS EN ISO 50001 (Energy Management System)
TS ISO 10002 (Customer Satisfaction)