Egypt

Fresh – Egypt’s Leading Home Appliances Manufacturer
Founded in 1987, Fresh is a dynamic organization dedicated to developing and manufacturing both large and small home appliances. Today, it stands as Egypt’s biggest and most renowned brand in the industry, producing over 680 models and employing more than 10,000 staff across 17 specialized factories.

With operations covering 310,920 m² of manufacturing hubs, warehouses, and service centers, Fresh currently runs 16 independent factories located in Egypt’s 10th of Ramadan City and Badr City.

Fresh holds international certifications including CE Mark, SASO, G.mark, SONCAP, and ISO 9001/2000 from TÜV Rheinland, ensuring the highest standards of quality and compliance.

Driven by over 34 years of expertise and a passion for continuous innovation, Fresh exports to more than 52 countries, serving over 150 million customers across Europe, Africa, the Middle East, and Asia, while maintaining its leadership in the local market.

Our Vision
To be recognized as an industry leader by our customers and employees, driven by quality performance, innovation, and a strong commitment to exceeding customer expectations in every product and service we deliver.