Saudi Arabia

Established in 1978, Saudi Diesel Equipment Company (SDEC)—formerly known as Saudi Diesel Generators Company—is a key subsidiary of the Abduljawad Group of Companies. What began as a local manufacturer of generator sets and power-related accessories has evolved into a leading force in Saudi Arabia’s equipment and machinery industry. Over the decades, SDEC has strategically diversified its offerings to serve a wide range of sectors. Its portfolio now includes Construction Equipment, Lifting & Concrete Equipment, Parts & Attachments, PEAX Equipment Rental, Switchgear and Power, Airport Equipment, and Emission Control Solutions. The company remains recognized for its reliability, engineering excellence, and high-performance machinery. SDEC’s growth is further driven by partnerships with globally recognized brands, delivering a comprehensive and competitive product lineup. Key partners include Develon, Allison Transmission, PEAX Rental Equipment, Hyundai Everdigm, Bobcat, Mahindra, Daewoo, JAC, DY, Mitsubishi, TONLY,and Eminox.

Our Vision
"TO BE YOUR PREFERRED EQUIPMENT PROVIDER IN THE REGION"

Our Mission

Increase stakeholder value by aggressively pursuing growth and profit opportunities.
Provide efficient, reliable and cost effective equipment solutions to the market.
Support Saudi's aspirations through effective recruitment, education, and development programs.
Ensure highest level of customer's satisfaction via continuous organizational enhancements.
Drive success through competent, well-trained and motivated employees working in an ethical, safe and healthy environment.
Increase Market Share by strengthening our presence and expanding into new areas of opportunities, based on solid business strategic planning.