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BFL Group
United Arab Emirates
BFL Group (Brands for Less) is one of the world’s leading off-price retailers.
– Founded in Lebanon in 1996 with an innovative model offering top global brands at deep discounts.
– Expanded to the UAE in 2000, quickly becoming a top destination for smart shoppers.
– Now operates in over 7 markets across the GCC and Southeast Asia.
Key Highlights:
• Unique “Treasure Hunt” shopping experience with new surprises every visit.
• Discounts of up to 80% off original prices.
• Latest fashion trends and home products at competitive prices.
Our Vision:
– Continue global expansion into new markets.
– Strengthen inclusivity by growing the e-commerce experience to new audiences.
– Deliver exceptional value, high quality, and customer service with a forward-thinking approach.
