Egypt

In 1989, Reda Orensa and Osama Orensa founded a small woodworking workshop in Damietta, Egypt’s renowned hub for fine furniture craftsmanship.
With passion, skill, and dedication, that humble workshop quickly evolved into multiple production units. By 1995, operations were relocated to a modern 4,370 m² factory in the industrial zone of New Damietta, featuring 3,300 m² of manufacturing space and 730 m² of warehousing.

In 2000, the second generation — Ahmed and Amr Orensa — joined the company, ushering in a new era of modernization and business process development, laying the foundation for what is now one of Egypt’s most reputable furniture producers.

About Pinocchio

Headquartered in Damietta, the heart of Egypt’s furniture industry, Pinocchio Wooden Products Co. is a leading designer and manufacturer of ready-to-assemble furniture that blends heritage craftsmanship with modern design innovation.

Our collection features over 25 distinctive lines of modern and ethnic residential furniture, including bedrooms, dining rooms, and living spaces, as well as custom-made contract furniture for hotels, restaurants, and public facilities.

As a family-run, second-generation enterprise, Pinocchio employs 130 skilled team members and operates with a daily production capacity of 60 finished furniture units. Every piece reflects our commitment to functionality, aesthetics, and precision.

Innovation in Manufacturing

Pinocchio is equipped with state-of-the-art woodworking machinery, including:

CNC boring and grooving centers

PC/PLC-controlled panel saws

Automatic wide belt sanders and edge banders

High-efficiency straightening planers

Pressurized spray booths with hyperfiltration units and drying chambers

These advanced technologies enable consistent world-class quality, while our craftsmen’s expertise adds the human touch that distinguishes each creation.

Our in-house design department, using cutting-edge CAD software, develops around 15 new furniture designs annually, merging creativity with engineering excellence.

At Pinocchio, our modern machinery ensures competitive pricing, while our artisans’ craftsmanship ensures uniqueness — a perfect balance of technology and tradition.

Pinocchio – Crafted in Egypt, Designed for the World.