TURKISH Marketer

Masdar

Saudi Arabia

Founded in 1971, Masdar is Saudi Arabia’s leading building and construction materials company. • Specializes in distributing steel, timber, insulation, plumbing, electrical, tools, hardware, chemicals, and fasteners. • Supports the Kingdom’s construction needs with comprehensive product availability. • Operates through a vast network of 105 outlets. • Backed by advanced logistics and professional support. Vision • To become the ultimate destination for all building and construction material requirements in Saudi Arabia. Mission • To provide customers with the largest range of building and construction materials in Saudi Arabia at the right value.

Bin Harkil Co. Ltd.

Saudi Arabia

Based in Jeddah and founded in 1930, Bin Harkil has evolved into a leading industrial group supporting Saudi Vision 2030 by offering a wide array of services: • Trading, contracting, project management, engineering design, fabrication, and plant construction • Solutions for mining and quarrying—including crushing & screening, material handling, and earth-moving—alongside stainless steel, ornamental stones, aggregates, and drilling equipment • Manufacturing thousands of tons of steel annually and providing turnkey facilities • Equipment rental, spare parts supply, training institute, and turnkey project execution • Embracing economic diversification through heavy equipment trading, logistics, metal manufacturing, and local talent development • Managed by the third family generation, with regional presence across GCC countries

Saudi Diesel Equipment Company

Saudi Arabia

Established in 1978, Saudi Diesel Equipment Company (SDEC)—formerly known as Saudi Diesel Generators Company—is a key subsidiary of the Abduljawad Group of Companies. What began as a local manufacturer of generator sets and power-related accessories has evolved into a leading force in Saudi Arabia’s equipment and machinery industry. Over the decades, SDEC has strategically diversified its offerings to serve a wide range of sectors. Its portfolio now includes Construction Equipment, Lifting & Concrete Equipment, Parts & Attachments, PEAX Equipment Rental, Switchgear and Power, Airport Equipment, and Emission Control Solutions. The company remains recognized for its reliability, engineering excellence, and high-performance machinery. SDEC’s growth is further driven by partnerships with globally recognized brands, delivering a comprehensive and competitive product lineup. Key partners include Develon, Allison Transmission, PEAX Rental Equipment, Hyundai Everdigm, Bobcat, Mahindra, Daewoo, JAC, DY, Mitsubishi, TONLY,and Eminox. Our Vision "TO BE YOUR PREFERRED EQUIPMENT PROVIDER IN THE REGION" Our Mission Increase stakeholder value by aggressively pursuing growth and profit opportunities. Provide efficient, reliable and cost effective equipment solutions to the market. Support Saudi's aspirations through effective recruitment, education, and development programs. Ensure highest level of customer's satisfaction via continuous organizational enhancements. Drive success through competent, well-trained and motivated employees working in an ethical, safe and healthy environment. Increase Market Share by strengthening our presence and expanding into new areas of opportunities, based on solid business strategic planning.

AlQahtani Holding

Saudi Arabia

Al Qahtani Holding is one of the largest industrial conglomerates in Kingdom of Saudi Arabia, with unique and specialized characteristics that put it at the forefront of the country’s industrial development and growth, Al Qatani Holding is also perfectly positioned as one of the leading companies for the Kingdom’s international entrepreneurial ambitions. Our vision AQH strives to be a professionally managed family business that seeks sustainable growth and profitability while creating value and opportunity for our many partners and customers through continual modernisation, expansion and innovative high quality products and services. The company seeks to take a leadership role in good governance as well as business and community relations. We strive to be at the forefront of national development particularly the potential of our people. Key values Long-term planning Adaptivity and flexibility Entrepreneurial spirit Diversified portfolio Sense of purpose, community and heritage

EJAR (The Machinery Rental Alternatives Company)

Saudi Arabia

EJAR (The Machinery Rental Alternatives Company) is a Zahid Group company, headquartered in Jeddah with branches across the Kingdom of Saudi Arabia. EJAR provides both rental and sales of equipment that supports contractors, engineers, and construction companies in delivering their projects more efficiently. General construction and contracting Industrial manufacturing and utilities Commercial and residential building operations Road building and landscaping projects All EJAR equipment is safe, reliable, and incorporates the latest technology. The company also takes pride in its maintenance services, after-sales support, onsite assistance, expert advice, and operator training. Mission: To provide excellence in customer solutions by offering rental and sales alternatives, supported by a highly motivated workforce and global leading brands. Vision: To maintain market leadership through customer service, product availability, and growth, while aligning with the ambitions of Saudi Arabia’s Vision.

Zahid Industries

Saudi Arabia

Founded in 1990 as part of the Zahid Group, Zahid Industries was established to support Saudi Arabia’s Industrial Program and has since become one of the Kingdom’s most trusted and innovative manufacturing companies. In 2021, the company created Industrial Solutions for Manufacturing (ISM), a wholly owned subsidiary that consolidated its commercial activities. ISM operates across three main product lines: Power Systems – sound-attenuated enclosures, e-houses, mobile substations, and custom acoustic units. Electrical Panels – a full range of low-voltage panels and medium-voltage switchgear. Superstructures – including tipper bodies, tankers, mixers, flatbeds, and low beds. Additionally, ISM undertakes special projects to address unique industrial requirements. Beyond ISM, Zahid Industries continues to operate in other sectors, reinforcing its role as a driving force in Saudi Arabia’s industrial and economic growth.

Abdul Latif Jameel Machinery

Saudi Arabia

With a long-standing partnership with Toyota Material Handling, Abdul Latif Jameel Machinery (ALJ Machinery) has been a pioneer in delivering material handling and warehousing solutions across Saudi Arabia. Today, the company is recognized as a leading provider of heavy equipment, commercial vehicles, material handling equipment, and generator sets. Its extensive portfolio includes sales and after-sales services for world-renowned brands such as Komatsu construction and mining machinery, Toyota industrial equipment, Powerscreen mobile crushing equipment, Raymond warehousing solutions, and buses. By leveraging decades of experience in material handling and automotive distribution, ALJ Machinery provides tailored solutions to meet client needs, from product quality to financing options and after-sales excellence. Its facilities across Saudi Arabia ensure proximity to customers, reinforcing its reputation for world-class equipment and superior service. Mission: To provide customers with tailored, high-quality solutions through advanced products, financing flexibility, and reliable after-sales support. Vision: To be the most trusted provider of heavy equipment, vehicles, and material handling solutions in Saudi Arabia and beyond.

Orascom Group

Egypt

Orascom Services (formerly Orascom Trading) is a leading Egyptian provider of equipment importation, distribution, and after-sales support across construction, infrastructure, industrial manufacturing, and agriculture. The portfolio spans heavy equipment, generating sets, pumps and compressors, and marine solutions, complemented by railway equipment and ticketing, workshop equipment, security systems, smart irrigation, civil aviation, and rental services. Founded by the late Eng. Onsi Sawiris, the company has scaled on a platform of engineering expertise and dependable execution. Its value proposition centers on standard-setting maintenance, dedicated customer support, and widely available spare parts. Operations are enabled by a strong sales engineering force, strategically located workshops and warehouses, and a skilled after-sales team. By combining products with services, Orascom delivers complete, fit-for-purpose solution packages. The company emphasizes quality, safety, and on-time delivery to protect clients’ uptime. Relationships are built for the long term through trust and performance. Vision: to be the region’s preferred partner for integrated industrial and construction solutions.

Sahnaoui Plant sal

Lebanon

Sehnaoui Plant (SP Group) positions itself as a valued player in construction equipment trading, with a unique selling proposition built on performance and reliability and an entrepreneurial, results-driven mindset. The Chairperson’s note stresses that innovation must be created—not replicated—and is enabled by three pillars: strong corporate energy, sustained investment in human capital, and an international state of mind seeking mutual success with partners and clients. Founded in 1994, SP expanded through Iraq (2000), Nigeria (2001), Qatar (2003) via a joint venture, then into the UAE and Oman (2006), and Saudi Arabia (2009), consolidating entities under one umbrella in 2011. From 2012 onward, the Group overhauled operations to navigate industry cycles and deliver lower total cost of ownership for clients. Its portfolio spans ready-mix and precast concrete, rebar cutting and bending, static and mobile crushing/screening, aggregate washing and recycling, and road development and asphalt technologies. The vision is to grow as a trusted market leader; the mission is to provide professional advice and effective support through top-tier talent and latest-generation plants and machinery. Core values emphasize accountability, forward thinking, credibility, adaptability, problem-solving, and decisiveness, practiced with teamwork and urgency in execution. The company treats the marketplace as its workplace, committing to proactive delivery and partner accountability. Lebanon, Nigeria, and Qatar locations underscore its on-the-ground presence.

Mutlaq Al-Ghowairi Contracting Company (MGC)

Saudi Arabia

Mutlaq Al-Ghowairi Contracting Company (MGC) is a Closed Joint Stock Company with more than 40 years of experience, offering a wide range of contracting services with a primary focus on infrastructure for select clients. Over the decades, MGC has built a solid reputation for excellence, safety, and reliability in the construction sector. The company’s success is driven by its strong commitment to delivering projects safely, on time, and with the highest quality standards. As an EPC contractor, MGC manages its day-to-day operations under a culture of safety and quality, ensuring better control and efficiency in delivering programs and projects. Key success factors include sustainable financial strength with zero debt, highly qualified human capital comprising over 2,550 employees, and a robust asset base of more than 2,150 pieces of equipment. These strengths allow MGC to advance confidently into the future while continuing to give back to its community.

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